Ad Age recently published a nice set of interviews with a few giants of the digital space, giving their thoughts on web video. Their responses may (or may not) surprise you.
Our favorite bit is when Brian Bedol, Brian Bedol, CEO of Bedrocket Media Ventures, talks about the importance of creating an emotional connection between your brand clients and their viewers:
“It’s about an emotional connection, and video is by far the best way to maintain that connection. In my mind, web video is not a replacement for the 30-second or banner ad; it’s forging a different kind of relationship.”
